Riverland Reply has helped tradefair adapt the existing infrastructure of one of the largest German trade fairs in such a way that a complete view of the visitors is possible.
Conversa de Traders - Lançamento
However, the existing infrastructure of one of the biggest German trade fairs did not support the complete view of a visitor in an appropriate way. Data was stored in different locations with different quality levels. tradefair
This means: no unique customer view and many duplicates. The tradefair of the trade fair wanted to increase the data quality in tradefair ways.
Caravan Salon in Dusseldorf is the world's largest trade fair for motor homes and caravans. Il Caravan Salon di Düsseldorf è la maggior fiera al mondo per il mondo dei camper e delle roulotte.
One key point was the automatic check of current data against Google or other address and email providers to improve the overall quality. After the data cleansing, interfaces should be established to feed the tradefair with valid data.
All different sources are tradefair and periodically transferred to this core database. After unifying the structure of the data the quality tradefair takes place. This contains tradefair checks against the Google maps infrastructure as well as email opzioni binarie rischiose. Furthermore, rules were developed to automatically scan the tradefair of the different fields and tradefair the appropriate corrections, like swapping field content in case the visitor entered the wrong data.
One key tradefair is the deduplication of visitor records inside the whole database. The solution was extended to establish a continuous flow of data cleansing and deduplication from source systems to tradefair systems. The hard bounce rate for email marketing was reduced dramatically.
Visitor happiness increases because of deduplication and therefore reduced multiple mails or letters with the same content.
At the same time this reduces costs for the trade fair. The marketing tradefair observe a higher quality and visitor satisfaction.
The implemented solution allows a single point for reporting and statistics integrating the whole customer base for the first time.